Ciaran Kavanagh - Digital Economy

Hi Guys, Welcome back to another blog. This week, I will be telling you my ideas on how to optimize web traffic from search engines such as Google or Bing. Increasing Visibility on search engines and the web traffic from the search engine could make or break a business who does not have a huge budget for marketing! 😀 My Tips 1. Write Quality, Original Content ✌ If a reader finds your website and enjoys what they see, finds new original sources, they will return to your site. This will increase your websites traffic and lead to your site being recommended to people who make similar searchers as the original reader.  2. Create Snippets 📍 If someone is searching a question, they don't want to read through page after page of results to find the answer. Creating snippets such as bullet-point lists with simplistic writing could drive your website to the top of the search page leading to more clicks on your website.  3: Organise your Title and Description 📝 Your title and website ...

Hi Guys, this weeks blog is all about learning!  I will be using  https://trailhead.salesforce.com/  as a learning tool to build my knowledge of customer relationship management. Trailhead is free and an excellent source of knowledge. This will be my first time using it so I will be sharing my experience and what I learned from their available courses!👍 What I learned    ✅ The first module I viewed was about predicting and forecasting sales. Forecasting is so important as it is basically viewing a companies overall 'health'. Using Salesforces collaborative forecasting tool. the best way to forecast sales with confidence is by using real time data, making the forecast around how your company does business and using visuals , built in charts to predict change and create comparison between different periods. 💰 The second module I viewed was a comparison between the Salesforces admins and business analyst roles. The first difference I noticed was that the admins r...

Hi Everyone, in this weeks blog, I will be reviewing online platforms that can be integrated into a website to elevate a business's engagement in E- Commerce. After reviewing these platforms, I will be recommending online platforms for three different business, A gym, a new clothing boutique and a Cafe. These recommendations are intended to increase the businesses growth and software.🖧 A New Gym            I would recommend  https://www.vagaro.com/  to a start up gym. They are a web based solution for fitness centres to promote their services and connect to their customers through their website. As its a start-up gym, they can avail of Vagaro's email marketing feature to bulk promote their services. They can also make a personalised website hosted by Vagaro and customize it with their service menu, pricing etc. 💪 A New Clothing Boutique              For a new clothing boutique, I would recommend  https://w...

Hi Guys, Another blog from me today, this week I'm going to be looking at how to engage my audience with my posts, hopefully its not to late 😉. Grabbing and keeping an audience's attention is critical to successful communication so I will be explaining some ideas I used to keep you engaged with my posts.                                                                 Firstly, I identified my target audience, being college students. It's no secret that no student has the time or willpower to read page after page of my posts, so I like to keep my posts short and to the point instead of writing pages for the sake of it. I feel like my posts being short and efficient is a good way to capture my audiences attention.📢 I also didn't want my posts just to be a white background with a load of black text, so I add images and emojis ...